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 In 1947 an ambitious
and visionary man, Angel Soler Serra, founded La
Fabril de Aceites S.A. de C.V. (La Fabril), a company dedicated to the production of
edible oils and shortenings. Initially, La Fabril was founded in the city of San Miguel,
due to the vast quantities of cotton seed in the area, but today the central offices and
factory are in Soyapango, just 10 min outside the capital city of San Salvador.
His son’s,
Enrique Soler Leitzelar and Roberto Soler Borghi, took over company,
growing product lines and running La Fabril into what it is today, a first
class manufacturing and distribution company.
In
order to achieve success in a global market, La Fabril initiated strategic alliances
with important commercial groups from El Salvador as well as with
agricultural groups in Honduras
thereby having a direct source of raw materials.
La Fabril
continues to innovate in its packaging and manufacturing processes in order
to be more competitive in the national and regional markets. Some innovations include:
new doypack plastic bags for the wholesale market and PET bottles for the premium
lines of edible oils derived from sunflower and corn.
The majority of the products that we distribute
are for consumption and domestic and are manufactured in Central America, Brazil,
Europe and the United States.
Our sales and distribution structure covers
the whole country and we serve various distribution channels
such as: public markets, restaurants, hotels, supermarkets,
wholesalers and small stores.
Faced with globalization La Fabril
began to use a dynamic information system called Visual Enterprise
which permits the company to monitor information more efficiently. Also
this new system allows us to keep a more organised record of all company
transactions.
Mission Statement:
We are a company that produces edible oil and
shortenings and distributes food products, along with consumption products
for daily home use. We look to satisfy the needs and
expectations of our clients with innovated products of premium
quality.
We communicate all the benefits and attributes
of our brands thus generating confidence and loyalty to our
clients and thereby creating a steadfast position in the market.
We develop long term relationships with our
suppliers creating a win-win relationship that generates trust.
We promote a healthy working environment for
our employees thereby creating a sense of loyalty and mutual respect
in the workplace..
We contribute to the socio-economic development
of our country and continually participate in direct aid to the
community.
We work to increase our firm’s value not only
for its shareholders but also for its employees.
Vision:
To be recognised in the region as the best
possible option for the various businesses we serve.
Values
- QUALITY
- COMMITMENT
- INNOVATION
- ETHICS
- TEAM WORK
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